Support the delivery of AfPP’s marketing and communications activity, helping to promote membership growth and retention, raise the Association’s profile and contribute to AfPP’s strategic objectives. This role will assist with the planning, creation and delivery of engaging marketing content and campaigns across a range of channels.

Job Purpose: To support the delivery of AfPP’s marketing and communications activity, helping to promote membership growth and retention, raise the Association’s profile and contribute to AfPP’s strategic objectives. Working under the direction of the Marketing Manager, this role will assist with the planning, creation and delivery of engaging marketing content and campaigns across a range of channels. The role requires a creative and organised individual with strong communication skills, good attention to detail and an understanding of the importance of consistent branding, audience engagement and measurable marketing activity. 

Skills and Knowledge Required for the Role: 

• Strong written and verbal communication skills 
• Interest in PR and media relations 
• A keen eye for detail 
• Able to organise workload effectively, managing competing priorities and meet deadlines 
• Proficient at proofreading 
• Experience of copywriting, both long and short form 
• Experience using design software (preferably Adobe Creative Suite and Canva) 
• Experience using a CMS (preferably WordPress) 
• Experience using a marketing automation platform (DotDigital, HubSpot or similar)  
• Experience using social media platforms (LinkedIn, Facebook, Instagram) and social media management platform such as Hootsuite. 

Key Tasks and Responsibilities: 

 Content Creation

• Produce content for internal and external communications as required – includes articles for AfPP’s bi-monthly magazine, social media content, and membership and events emails.  
• Update print and digital materials as required to ensure content remains accurate, relevant and aligned with brand values. 

Campaign Management 

• Write and distribute press releases. 
• Build and maintain relationships with key industry contacts and influencers who can help share AfPP content and messaging. 
• Support the delivery and reporting of PR campaigns, including keeping a record of press coverage and sharing relevant links on social media. 

Website Management 

• Develop and maintain the AfPP website, including publishing news stories, updating and adding pages, banners and other website content. 
• Support the execution of AfPP’s SEO and CRO strategy. 
• Ensure content remains accurate, relevant and up to date. 

 Social Media 

• Manage the AfPP social media accounts, including Facebook, Twitter, LinkedIn, YouTube and Instagram. 
• Support line manager to plan, create and schedule engaging content in line with agreed strategy. 
• Publish agreed content in line with schedule. 
• Monitor and engage with followers to increase engagement. 
• Report on agreed metrics and provide ideas for improvement. 

Email Marketing 

• Support the delivery of the ongoing email programme to members and prospects, including reviewing the schedule, creating and sending emails in DotDigital. 
• Produce and maintain accurately targeted mailing lists. 
• Monitor and report on campaign performance, providing insights and recommendations to improve results.  
• Ensure emails align with AfPP brand guidelines. 

Events 

• Coordinate and deliver event marketing activity, in line with agreed strategy.  
• Produce promotional and support materials, including signage, flyers, leaflets and pull-up banners.  
• Create and share content across social media during internal and external events. 
• Attend events as an AfPP representative as required. This may include occasional weekends. 

Reporting & Data 

• Support with the review, analysis and reporting of performance data across marketing platforms, including Google Analytics, DotDigital and social channels. 
• Maintain and export data from CRM to support targeted marketing campaigns. 

Brand 

• Liaise with internal and external departments and agencies to produce marketing and membership materials in line with brand guidelines. 
• Act as an AfPP brand guardian, ensuring all AfPP’s communications and marketing materials align with brand guidelines, values and organisational objectives. 

Design 

• Create or edit marketing assets and create artwork files using in-house design software for social media, webinar, emails, events, and other projects, as required. 
• Ensure all creative assets are visually engaging, on brand and fit for purpose. 

Job Forum 

• Coordinate the delivery of solus emails to AfPP database on behalf of advertisers. 
• Support the administration of the Job Forum website. 

PR 

• Support the delivery and reporting of PR campaigns, including distributing press release, keeping a record of press coverage and sharing relevant links on social media. 

Miscellaneous 

• Monitor the marketing email inbox and handle relevant telephone enquiries in a professional manner. 
• Undertake any other tasks deemed suitable within this role as directed by the line manager. 

Behaviours: 

• Always shows commitment to treating colleagues and customers with respect in line with organisational values. 
• Displays a consistent, positive creative and collaborative approach to work. 
• Proactive and self-motivated, with a strong focus on achieving results and driving continuous improvement. 
• Builds trust and fosters strong relationships with internal teams and external stakeholders through clear communication and collaborative engagement. 
• Professional in approach, with a strong commitment to client needs and excellent customer service. 
• Shows a strong willingness to learn, develop, adapt, and accept new challenges.